Our Target Audience: the target audience for our game would be aged between 10 and 18 years old, this is becuase it does not contain anything that would be primaraly targeted at an older more mature audience. The gender ratio would be 65% Female and 35% male, and our target demographics would be C1C2D
A typical customer profile…
Hi, I’m Mason and I’m 14 years old. I live with my Mum and Dad in a small town in Sheffield and I go to Notre Dame high school. I go to the extra curricular drama club where we are currently rehearsing for the play Immortals. When I get home from school I enjoy watching different fantasy TV shows such as The Walking Dead and The Vampire Diaries, I once wrote about supernatural myths for my history assignment as I find myths and legends fascinating. My two best friends are Luke and Will and on the weekend we enjoy playing on Xbox live mostly on Fifa 14 or Skate 3. Every Sunday me Luke and Will and some of the other boys on a street have a game of 5 a side football; I am normally in goal as I love being the goalkeeper. We get to choose our team names as well and I almost always choose Chelsea.
When I am older I would love to be an actor like Leo DeCaprio or Ian Somerhalder, I love the films/TV shows they star in but also their acting style. I want to start going to the Sheffield drama club when I’m 15 to so that I can take part in bigger productions other than the ones we do at school.
I am a Christian although I do not attend church every Sunday, I come from a White middle class background where my mum works in an office and my dad is a teacher. Each week I get £5 pocket money that I’m saving up at the minute to buy a new game for my Xbox.
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